• View the ‘Different Perspectives’ Film
  • Making the most of an ambitious new space
  • A dramatic rebrand for a membership organisation
  • Orchestrating the rebrand of a £1.4bn water utility
  • Humanising Insurance

Powerful brands for ambitious businesses

rbl is a brand-led, creative agency providing the perfect balance between strategy, creativity and delivery, for FTSE 100 businesses, entrepreneurial players, social enterprises, new start-ups and global challengers

Watch our three films on branding
  • What is a brand?
    We look beyond the logo to understand the essential ingredients.
  • Why do you need a brand?
    Brands have an important role to play at the heart of every business.
  • How do you create a brand?
    Brands are architectures, not accidents.

Our approach in a world where brand matters, we help organisations to…

  • understand current perceptions
  • define their strategy
  • articulate a powerful message
  • create a differentiated identity
  • engage employees, customers and partners
Explore our process
  • Research

    Where are you today?

  • Identity

    How do you
    want to come
    across?

  • Strategy

    Where do you
    want to be
    tomorrow?

  • Planning

    How will you
    reach your
    audiences?

  • Implementation

    How will you
    deliver individual
    projects

  • Management

    How will you maximise your investment?

  • Research

    Where are
    you today?

  • Identity

    How do you
    want to come
    across?

  • Strategy

    Where do you want to be tomorrow?

  • Planning

    How will you
    reach your
    audiences?

  • Implementation

    How will you
    deliver individual projects?

  • Management

    How will you maximise your investment?

News and Views

View more posts

Our latest films

View more films
  • Testimonials
    “On behalf of everyone at Motivation I wanted to thank you all or all the hard work and creativity you put into the brand, strategy and exhibits for our 25th Event and launch of our Innovation Fund. It has been a real pleasure working with you all and I can safely say the campaign wouldn’t have had anything like the impact it did without your creative direction.”

    David Constantine MBE - Co-founder of Motivation

  • Testimonials
    rbl have provided me with outstanding quality at every level. Rebecca provides the high level thinking and wise advice that has enabled me to plan an extensive programme of activity and achieve consensus from many different stakeholders. She has enabled me to think around the project and to stay focused on the essentials. Her creative team have delivered a wide range of material, often under very tight timeframes. They have a clear creative vision which has elevated our marketing materials to a whole new level. I regard Rebecca and her colleagues as extended members of our in-house team.

    Katryna Turner, Marketing Director, Lockton Companies LLP

  • Testimonials
    The completion of the new Students’ Union building on the Frenchay campus combined with a significant staff restructure provided the catalyst for a long overdue rebranding of the organisation. The work done by rbl in empowering the team at the SU through the development and implementation of an in-depth brand voice incorporating an iconic logomark has been a game changer for the SU staff, the university partners and critically the students, developing the Union into something the students can be truly proud of. I would wholeheartedly recommend rbl to any organisation.

    Tim Benford, Chief Executive Officer, The Students' Union at UWE

  • Testimonials
    Delighted with the appointment of rbl. This complex project demanded inspiration, enthusiasm and focus from all the team and has required careful management to ensure everyone involved in the project, from Board-level down, has engaged with the new concepts and designs. My thanks to Rebecca, Harriet and everyone who helped us through the rebranding process and website creation. The reaction to the work has been incredibly positive, from IDTA staff and members alike and represents a new chapter for the IDTA.

    Liz Murphy, IDTA Assistant Chief Executive

  • Testimonials
    Rebecca and the team turned round a refreshingly original piece of creative that was inspiring and precisely matched our needs. The work was very well received by our whole team and has given them a stronger sense of identity and helped communicate our work to our partners across the rest of this business. It was a lot of fun working with rbl, despite some very tight deadlines and quite a few changes and revisions. I would recommend this agency if you want a design-led, business-focused approach to enliven your communications.

    Dan Wright, Internal and Group Fleet Communications Manager, Volkswagen Group UK

  • Testimonials
    Working with Rebecca and her team at rbl has been an extraordinary experience! Her talent, vision, enthusiasm and warm hearted good humour has made every step enjoyable. It's oddly liberating to work alongside someone who can grasp the very essence of your business when you, yourself are struggling to articulate it - a rare gift but one for which I am very grateful!

    Becky Mantin - Broadcaster, Entrepreneur, Mother

  • Testimonials
    “Consulting for consultants is never easy, but Rebecca and her team have done a fantastic job understanding our business and articulating it in a highly personal website that captures the true essence of the firm. “

    Derek Moore, Client Services Director, DMW Group

  • Testimonials
    “rbl came along to help us at just the right time with the genesis of Coffee Architects.We had all the ideas in our heads but nothing down on paper and they helped us to shape our thoughts and create a proper brand strategy.

    They looked at the design of the brand with a totally fresh eye and we are thrilled with the crisp, modern, but accessible feel of the Coffee Architects' identity. It has got so much positive feedback from our customers. They love it! We love it!"

    SAM AVERY, COFFEE ARCHITECT

  • Testimonials
    “rbl have provided me with an invaluable extension of my communications team. Rebecca’s quick understanding of the strategy and brand, married with practical experience, a creative brain, great interpersonal skills and the ability to turn an idea around on a sixpence has been invaluable."

    Rob Salmon, Group Head of Communication, Severn Trent Water

  • Testimonials
    The rbl team worked seamlessly with our Executive Management team to articulate a simple to understand business story in a complex market. This was done by facilitating meetings attended by strong characters with strong opinions, and extracting the key information before transforming it into an easy to follow Brand Proposition document, which has become an invaluable asset to the organisation. Backed up by a bold, fresh rebrand, PXP now stands out in a saturated, trite industry, giving us the visible edge over the competition and a brand that is deserving of our technology, vision and ambition.

    Ritz Steytler, CEO, PXP

  • Testimonials
    “In an exceptionally short amount of time, Rebecca was able to help us shape our thoughts and ideas about the long-term future of this organisation and provide clarity and focus. She is an excellent communicator with the unique ability to tell a complex story in a simple and engaging way.”

    ANDY HUNT, FORMER CHIEF EXECUTIVE, THE BRITISH OLYMPIC ASSOCIATION

  • Testimonials
    "rbl has been amazing to work with and have helped create something that the whole team is proud to be part of. We couldn't have gotten here without all of their expertise and skills. I am really looking forward to continuing to work with Rebecca and her team as we drive forward."

    Sue Davie, Chief Executive, Meningitis Now

  • Testimonials
    “Working with rbl was refreshingly different from the very outset. They have helped us to better understand the requirements of our client base and develop a clear and concise communications strategy. RBL has changed our understanding of sales and marketing and enabled us to put in place a strategic process that adds far greater value.”

    GARY OLIVER, MANAGING DIRECTOR, TRIMLINE

  • Testimonials
    “In a new world where students invest up to £50,000 in their degrees, expectations are rightly high. rbl has helped us ensure our students really appreciate what we offer. Whilst working with and developing our in-house team, Rebecca has helped us gain a deep understanding of our brand and how to manage it. I can recommend rbl without hesitation.”

    ANDY PARSONS, UNION DIRECTOR, LOUGHBOROUGH STUDENTS’ UNION

  • Testimonials
    “Rebecca cut through all the complexity, interpreting what I had in mind for this service and capturing and translating this into a powerful story that made sense of the complex world I work in. She has changed the way that people inside this business think about branding and marketing.”

    Rachel Gilliam, Head of Lockton Private Clients

  • Testimonials
    “rbl have helped us translate our technical capabilities and ambitions into a story that clearly explains what we do and how we add value. Our team were involved throughout the process and felt complete ownership for the outcomes. Even the most sceptical engineers have become advocates of brand as a result.”

    CLIVE JOHNSON, CEO, MAGMA STRUCTURES

  • Testimonials
    “Their proposals were on-point with the fun and edgy side of our business. Other agencies had pitched for the same appointment but rbl far surpassed any other proposal presented. I was, and remain, very impressed and continue to work with the team on our future plans. rbl are timely, personable, thought-provoking, effective and fun to work with.”

    COLIN CLARKE, OPERATIONS DIRECTOR, 'SMITHS'

  • Testimonials
    “Only now do I feel I have recovered from the ordeal; it was not the parting of cash or the intrusion to the routine but it was the relentless pressure to live up to Rebecca's expectations and schedule. Never has our company been pushed so hard or been so frightened of missing a deadline before. We have delivered some of the finest and most complicated yachts to people with outstanding standards on time with less pressure to perform. I can only say a huge thank you to Rebecca for making it happen!”

    Nigel Stuart, Managing Director, Discovery Yachts

  • Testimonials
    “Rebecca was able to understand our business remarkably quickly. Her analysis was sharp and incisive and she gave us high quality advice rooted in experience and case studies which challenged us to think through alternative ways of working.”

    Andy King, Head of Brand and Marketing, Remploy

  • Testimonials
    “We met Rebecca through the Design Council sponsored programme Designing Demand. She impressed us all early on with her clear advice and no nonsense approach. Rebecca came back and took our whole management team through a workshop based process to help us articulate the ambition we have for CP Cases. She was able to listen to our views and then express these back to us in a way that was really inspirational. We needed her injection of creativity balanced with solid business strategy.”

    BRIAN ALLEN, SALES DIRECTOR, CP CASES

  • Testimonials
    "Rebecca has challenged us as a business to recognise what others see as our strengths and to address our weaknesses. She's put forward some bold ideas that have forced us to make some clear decisions about the future positioning of our business and what we want our brand to be recognised for. We knew when we first met her that she wouldn't be afraid to tell it as it was. So far, this has proved to be the case."

    JONATHAN CHAPMAN, DIRECTOR OF STRATEGY, BALFOUR BEATTY