Our approach

We enable leadership teams to debate, define and deliver their future brand strategy

Our proven process is structured, collaborative, creative and results focused

Roll over a stage to explore our 6 stage process

Swipe to explore our process

  • 1

    Research

    Where are
    you today?

    • Brand identity audit
    • Customer brand perception / satisfaction survey
    • Employee brand perception / satisfaction survey
    • Competitor brand audit
  • 2

    Strategy

    Where do you
    want to be
    tomorrow?

    • Workshop with leadership team
    • Definition of brand proposition and key messages to reflect the agreed corporate strategy using BRAND VOICE model
    • Development of new product and service propositions if required
  • 3

    Identity

    How do you
    want to come
    across?

    • Recommendations on future creative look and feel covering:

      Copywriting
      Design
      Photography
      Formats
      Structure
       Naming if required
  • 4

    Planning

    How will you
    reach your
    audiences?

    • External and internal communications planning
    • Integration of key communications channels:

      PR and Social
      Digital
      Print
      Events
      Advertising
       Audiovisual
  • 5

    Implementation

    How will you
    deliver individual projects?

    • Delivery of key communication requirements:

      Website
      Digital presentations
       E-marketing
      Brochures
      Advertising
      Environment
      Display
      Films
      etc
  • 6

    Management

    How will you maximise your investment?

    • Brand management systems and processes
    • Coaching for junior marketing team
    • Ongoing customers and employee satisfaction surveys

Just how strong is your brand?
Take our brand strength test

The Brand Voice

We've developed a simple, logical branding model that helps organisations to define and articulate their unique Brand VOICE. The model forms the basis for Stage 2 and the output is a comprehensive brand strategy document.

  • Vision

    Where are we
    going and why?

    Strategy
    & direction

    • Vision: How do we see the future?
    • Mission: How do we see our part in that future?
    • What goals do we want to achieve?
    • How do we position ourselves?
  • Offer

    What do we
    have to offer?

    Customer
    proposition

    • Who are our customers?
    • What are their real issues and needs?
    • What do we have to offer?
    • Why should people choose us?
  • Image

    How do we
    come across?

    External
    manifestation

    • Identity: What do we look like?
    • Personality: What are we like to deal with?
    • Tone-of-voice: How do we come across?
    • Media: How do we communicate?
  • Culture

    How do we do
    things around
    here?

    Internal
    manifestation

    • How do we define our culture?
    • What values guide how we behave?
  • Essence

    What
    defines us?

    Heart of
    the brand

    • If we strip everything unnecessary away, what remains?
    • What is the big idea that shapes everything we do?
    • What really matters to us?

By answering a series of simple questions, brand owners can succinctly explain their core business strategy, customer offer, marketing image, internal culture and brand essence.

About Rebecca Battman - M About Rebecca Battman - D