rbl follow a proven, structured process that flexes to meet the specific needs of each client, whilst ensuring that creative outputs are rooted in effective research and business logic. While the process may be broadly the same, the outputs and outcomes are always entirely different.
Brand identity audit
Customer brand perception / satisfaction survey
Employee brand perception / satisfaction survey
Competitor brand audit
Workshop with leadership team
Definition of brand proposition and key messages to reflect the agreed corporate strategy using BRAND VOICE model
Development of new product and service propositions if required
Recommendations on future creative look and feel covering:
Naming if required
External and internal communications planning
Integration of key communications channels:
PR and Social
Delivery of key communication requirements:
Brand management systems and processes
Coaching for junior marketing team
Ongoing customers and employee satisfaction surveys
We advocate a collaborative approach and will work with you to debate and define a solution to your brand challenge. After all, it is your brand, not ours, so the ideas and ambitions of your people must be at the heart of the process.
Stage 1 – Brand research
We help you to understand people’s current perceptions of the business and brand, taking into account both internal and external audiences. We get everyone on the same page, so we can agree on what needs to change.
Stage 2 – Brand strategy
We facilitate the high level discussion with your leadership team so you can align your business and brand strategies.
We then articulate this back, so you have a compelling story to tell backed up by a strong messaging platform. We resolve the brand architecture and any naming issues.
Stage 3 – Brand identity
We bring the strategy to life with a distinctive look and feel across your communications, physical spaces and brand experiences. This may include an update to your basic corporate identity.
Stage 4 – Brand planning
We help you to plan internal and external communications that will inform, engage and inspire your key audiences.
We maximise the impact and integration of different channels.
Stage 5 – Brand activation
We deliver specific design projects to clearly defined briefs, timetables and budgets.
Stage 6 – Brand management
We help you put in place the systems and processes that will support the brand long-term and add value to the business.