Every business has branding challenges. Maybe their visual identity has become dated, maybe they’ve lost touch with their audience, or maybe they need to refocus their strategic direction. Whatever the problem, when a business faces a brand challenge the best solution is to look for an external expert to provide some structured advice and support….

Team RBL (Rebecca, Harriet, Ali and Harriet’s brother Max) set off on Sunday 10th August to compete in the Prudential Ride 100 London Surrey sportive. Hurricane Bertha also decided to participate in this mass cycling event and so we experienced driving rain and gusty winds for 75% of the distance. It was pretty grim for…

If you have decided that your brand needs some attention, you might have a job to convince other people in your organisation. We have a few suggestions about how you might want to get the attention of the key decision makers and get brand on the agenda.   1. Benchmark yourself against your direct competition…

A few months ago Rebecca was having a quiet coffee in The Larder just down the road from our studio and she got chatting to a kindred spirit, Sam Avery. Sam was planning the opening of a new coffee venture in Leamington and ultimately asked RBL to look after all the branding. We did a…

Over the past 25 years I’ve been involved in strategic branding projects for businesses of every scale and style. While every brand is different, the process is broadly similar and the critical success factors are invariably the same: Consultation Listening to the views of the people that matter – employees, customers and partners, at the…

When we designed the new studio we knew we wanted something a bit different to go on the walls. That old IKEA poster just wouldn’t do any longer. We needed something that was totally unique and that would be a bit of a focal point. “Our name in lights” – that’s what we needed. So…

There are some perks to running your own business and getting to bring your cat to work with you is definitely one of them. Rebecca got herself a gorgeous Russian Blue cat called Mercury to replace the large hole left by her children who had grown up and created new lives in London and Sydney….

Today we upped sticks, crossed the courtyard and moved into our swanky new offices. We’ve taken two months to redesign the space, sort out the lighting, heating and cabling and get it all decorated just the way we wanted it. Our new studio provides us with space to collaborate and create –  as a team…