
General Election – Brand Strength Test overall results
As we reach the end of our General Election preview, we’ve rounded up all Brand Strength Test results of the past few days. A little reminder as to what we’ve done: We took a look at the big parties and analysed the strength of their brands using our unique Brand Strength Test tool. We often get new…

General Election – how strong is the Liberal Democrats’ brand?
We’ve arrived at Day 3 of our General Election preview. After having subjected the Conservatives and Labour to our Brand Strength Test, today we are focusing on the Liberal Democrats. In case you haven’t seen our other posts, here’s a quick reminder of what we are doing: as part of our slightly different take on the…

General Election – how strong is Labour’s brand?
Yesterday we posted our brand analysis for the Conservative Party as part of our take on the General Election 2017. Whilst we’re no experts on politics, we do know a thing or two about brand. So, we took a look at the big parties and analysed the strength of their brands using our unique Brand Strength…

General Election – how strong is the Conservative’s brand?
Everyone seems to have an opinion on politics and is not afraid to share it. We’ve decided to throw our two cents into the ring as well. Whilst we’re no experts on politics, we do know a thing or two about brand. So, we took a look at the big parties and analysed the strength…