This week, rbl went to the University of West England (UWE) in Bristol to present a strategy and creative concepts for the new SU brand. Harriet and I presented the strategy document to an attentive but somewhat restrained audience of full-time Union staff and student representatives. Strategy can be a bit dull I suppose. There again it was a VERY hot day.
Then Andy stood up to present the creative concepts for a new logo and graphics for the stunning new £9 million Students’ Union building, which is four weeks away from completion.
Andy doesn’t like presenting much. He’s happiest scribbling on a piece of paper and working away in the studio. Emails and client meetings are not his idea of a great time even on a wet Wednesday. He’d had a long drive to Bristol and was in need of more coffee. Harriet and I moved to the back of the room to let Andy present his work to the Union team, hoping that we weren’t asking too much of him.
We need not have worried. It was such a pleasure to hear him explain why the designers had done what they had done. He spoke with real conviction and passion. It was a story that unfolded, like all the very best stories. But this story had great pictures! His rationale was persuasive and logical and a gripped audience came alive with lots of questions and comments. Andy dealt with them all like the true pro he is. The team clearly trusted him and accepted his advice. From the three concepts he presented, there was a clear winner.
Watching from the back of the room, I learnt a valuable lesson. Great creative work is best presented by great creatives!