We are a Brand Communications Agency helping ambitious businesses build powerful brands for over 14 years.
Beyond the brand strategy and the bigger campaigns, we bring brands to life across a host of traditional and new media, selecting the channel that is right for the audience and the message.
We believe that good communication does three things:
First, we inform people, telling them about practical matters – What? When? Where? How?
“I understand what is happening.”
Second, we engage people, telling them about rational matters – most importantly, Why?
“I understand why this is happening.”
Third, we inspire people, motivating them to want to get involved and to make change happen, Wow!
“I really want to be part of what is happening.”
“rbl have provided me with an invaluable extension of my communications team. Rebecca’s quick understanding of the strategy and brand, married with practical experience, a creative brain, great interpersonal skills and the ability to turn an idea around on a sixpence has been invaluable.”
Rob Salmon, Head of Communication, Severn Trent Water
Explanation of service:
Increasingly we work as an extension of in-house design teams within our clients’ businesses as they manage many aspects of the brand implementation. Our design and production team manage the delivery of the widest range of projects covering everything from complex websites to new business cards and everything in between:
Brand Basics: Stationery, Branded Merchandise, Document Templates
Print: Brochures, Leaflets, Packaging
Promotional: Advertising, Direct Mail
Digital: Presentations, Films, Animations
Online: Websites, Microsites, Apps
Environment: Signage, Wayfinding, Wall graphics
Making brands powerful with film
We increasingly use digital video to help tell the story of the brands or projects that we are involved with. A selection of the films we have made are shown here and these illustrate a wide variety of approaches…
RBL have helped Severn Trent launch a new employee volunteering initiative - Water Champions. This new scheme gets Severn Trent people out and about in the region, building water efficient gardens in local...
Here’s the final film that we created with help from Sir Steve Redgrave and Baroness Tanni Grey-Thompson. This helped introduce the campaign to Partner audiences before being launched publicly earlier this year....
Website and digital
It goes without saying that one of the main reference points for your brand is your website. It’s often the first port of call for potential customers, employees and partners. It’s a shop window, but it’s also so much more than that. Ultimately, it should provide all visitors with the chance to start building meaningful relationships with you.
There are two kinds of website projects we work on:
Straightforward ‘brochure-style’ websites that we scope, design and develop entirely in-house using the WordPress platform. Usually, these range from £5,000 to +£15,000. These websites typically don’t require extended functionality, such as an eCommerce platform.
On more complex projects, we partner with specialist web development agencies. Typically, we will scope and populate the content as well as designing and setting up the core page templates. Our web development partner will usually take care of the back-end content management system (CMS) development and any advanced technical functionality.
An example of a recent collaboration is the residential homes website for local property developer A.C.Lloyd. rbl worked in partnership with Noisegate Media to deliver this comprehensive site with extended functionality.
rbl is a brand-led, creative agency providing the perfect balance between strategy, creativity and delivery for FTSE 100 businesses, entrepreneurial players, social enterprises, new start-ups and global challengers.