Rebecca Battman is an independent, expert Brand Consultant helping clients to build, design and manage powerful brands.
Rebecca Battman set up her eponymous agency in 2004 after running the Midlands’ largest brand agency for 14 years. She is a highly qualified and experienced brand consultant with her own unique, proven brand strategy process and model.
Rebecca is a qualified designer with a Master’s degree from the Royal College of Art in London and is a regular guest speaker and commentator on brand for organisations including the Design Council, London Business School and the BBC. She has also been a main board director of the Design Business Association.
At home in the boardroom and with the ability to grasp the essential dynamics of both the wider business and the leadership team, Rebecca quickly wins over hearts and minds. She has a rare combination of business logic and creative flair. She is unafraid to challenge and to ask the difficult questions, but always does so in a constructive way, rising above politics to achieve consensus. Her aim is always to help clients achieve their goals, using strategic creativity to deliver effective and lasting change.
What’s involved in branding?
Stage 1 – Brand research
We help you to understand people’s current perceptions of the business and brand, taking into account both internal and external audiences. We get everyone on the same page, so we can agree on what needs to change.
Stage 2 – Brand strategy
We facilitate the high level discussion with your leadership team so you can align your business and brand strategies.
We then articulate this back, so you have a compelling story to tell backed up by a strong messaging platform. We resolve the brand architecture and any naming issues.
Stage 3 – Brand identity
We bring the strategy to life with a distinctive look and feel across your communications, physical spaces and brand experiences. This may include an update to your basic corporate identity.
Stage 4 – Brand planning
We help you to plan internal and external communications that will inform, engage and inspire your key audiences.
We maximise the impact and integration of different channels.
Stage 5 – Brand activation
We deliver specific design projects to clearly defined briefs, timetables and budgets.
Stage 6 – Brand management
We help you put in place the systems and processes that will support the brand long-term and add value to the business.
“We selected rbl primarily because we knew they would be able to manage the delicate job of consulting with so many different stakeholders. They have handled this brilliantly, working quickly, diplomatically but decisively. They’ve refocused both staff and students on what really matters and provided a clear way forward for our communications.”
Anne Poulson, Chief Operating Officer, University of Greenwich
“World Sailing has to adapt and seize opportunities and our new positioning captures both the substance and emotion of why we all have a passion for sailing. This contemporary brand represents our new proposition and ensures we stand out in what is a very crowded marketplace.”
Andy Hunt, Chief Executive, World Sailing
“We selected rbl as we knew they would engage with and truly understand the motivations of our members. They’ve used these insights to create a powerful and striking campaign that promotes our compelling offer and captures the attention of our members to drive enquiries.”
Tim Crocker, Head of Business Services, NFU
The brands we create:
- achieve stand out
- establish leadership
- communicate a point-of-view
- explain complex products and services
- attract the brightest talent
- help sell more
- attract investment
rbl is a brand-led, creative agency providing the perfect balance between strategy, creativity and delivery for FTSE 100 businesses, entrepreneurial players, social enterprises, new start-ups and global challengers.
If you’re considering creating a new brand or reinvigorating an existing brand then contact us today and make a request for a 1:1 consultation with our Head of Brand, Rebecca Battman
Read on our blog about rebranding…
Why rebranding is challenging
When you undertake a rebranding project there are a host of challenges that lie ahead because changing something is often much harder than starting from scratch.