We’re a Branding agency helping businesses bring strategy to life through visual identity and brand activation.
As a branding agency we are a strategic partner working closely with business leaders to build brands that help them grow and create value. It’s not just about the logo!
What we do encompasses brand evaluation, brand strategy, brand identity, brand planning, brand implementation and brand management. Experience has taught us that these activities will contribute to building a powerful brand that engages with employees, customers and partners, adding value to your business.
Over the past 25 years our senior people have developed a structured approach to strategic branding that is designed to save time, minimise risk and dramatically improve outcomes.
What’s involved in branding?
Stage 1 – Brand research
We help you to understand people’s current perceptions of the business and brand, taking into account both internal and external audiences. We get everyone on the same page, so we can agree on what needs to change.
Stage 2 – Brand strategy
We facilitate the high level discussion with your leadership team so you can align your business and brand strategies.
We then articulate this back, so you have a compelling story to tell backed up by a strong messaging platform. We resolve the brand architecture and any naming issues.
Stage 3 – Brand identity
We bring the strategy to life with a distinctive look and feel across your communications, physical spaces and brand experiences. This may include an update to your basic corporate identity.
Stage 4 – Brand planning
We help you to plan internal and external communications that will inform, engage and inspire your key audiences.
We maximise the impact and integration of different channels.
Stage 5 – Brand activation
We deliver specific design projects to clearly defined briefs, timetables and budgets.
Stage 6 – Brand management
We help you put in place the systems and processes that will support the brand long-term and add value to the business.
“We selected rbl primarily because we knew they would be able to manage the delicate job of consulting with so many different stakeholders. They have handled this brilliantly, working quickly, diplomatically but decisively. They’ve refocused both staff and students on what really matters and provided a clear way forward for our communications.”
Anne Poulson, Chief Operating Officer, University of Greenwich
“World Sailing has to adapt and seize opportunities and our new positioning captures both the substance and emotion of why we all have a passion for sailing. This contemporary brand represents our new proposition and ensures we stand out in what is a very crowded marketplace.”
Andy Hunt, Chief Executive, World Sailing
“We selected rbl as we knew they would engage with and truly understand the motivations of our members. They’ve used these insights to create a powerful and striking campaign that promotes our compelling offer and captures the attention of our members to drive enquiries.”
Tim Crocker, Head of Business Services, NFU
The brands we create:
- achieve stand out
- establish leadership
- communicate a point-of-view
- explain complex products and services
- attract the brightest talent
- help sell more
- attract investment
rbl is a brand-led, creative agency providing the perfect balance between strategy, creativity and delivery for FTSE 100 businesses, entrepreneurial players, social enterprises, new start-ups and global challengers.
If you’re considering creating a new brand or reinvigorating an existing brand then contact us today and make a request for a 1:1 consultation with our Head of Brand, Rebecca Battman
Read on our blog about rebranding…
Why rebranding is challenging
When you undertake a rebranding project there are a host of challenges that lie ahead because changing something is often much harder than starting from scratch.