26th August 2016

How to build a brand

There are so many things to think about when you want to build a brand. It’s so much more than just a logo.

From the smallest to the biggest businesses, creating or reinventing a brand can seem hugely overwhelming.

rbl has developed a proven six-stage process that can be applied to any individual company – whatever their sector, size or location.

Our process starts by listening to your people, customers and partners, helping us discover the unique insight that drives the strategic brand process.

But what do the six stages entail?

Visualising the process can be a challenge, so we’ve created this bite-size animation to show you what it’s all about.

Watch it now:



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    Anna Berry

    Account Manager

    Anna is the part of the Client Services team, providing support to clients throughout brand development projects.

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