This blog is bought to you from an unfamiliar setting. We’re not sat in the rbl studio with our beloved potted plants dotted about and bean-to-cup coffee on hand. Instead, we’re all in our alternative offices. Our old normality has been challenged somewhat of late and we, along with many others, are taking it in…

An agency’s culture is so important – it represents what it values and sees as important. It’s not something that is built in a day and it doesn’t simply come from hanging a set of values and catchphrases on the wall. It’s cultivated and nurtured by the people. An agency’s people are the lead cast…

We’re delighted to launch our re-brand for the Ufi VocTech Trust. A new name, brand strategy and identity system for this organisation powering the VocTech sector. In an adult education sector that has become stale and neglected, Ufi champions the power of technology to improve skills for work. Competing against much larger organisations, they also…

A year ago the Royal College of Art launched GenerationRCA, a celebration of every past, present and future generation of RCA students and staff. Ridley Scott made the film that features James Dyson, David Hockney and Thomas Heatherwick, and a host of past and present students. Watch it here, it’s pretty cool.   Thirty years ago…

We’ve a new role in our expanding team and are looking for exceptional people who want to help us deliver nationally and internationally significant brands and campaigns for clients that include the Birmingham 2022 Commonwealth Games, Commonwealth Sport, The University of Warwick, National Farmers Union, Severn Trent, Innovate UK, Motorsport UK and many others. We…

It’s an innocent enough request, and one the vast majority of designers will have encountered many times. The design process is ultimately a conversation; a client knows their business better than anyone and designers have the experience to know how best to market that business, but there’s a reason designers often push back on this…

We’re delighted to launch our re-brand for the Chartered Association of Building Engineers (CABE). Improving relevance and increasing appeal for the only membership organisation that spans the full life cycle of the built environment. As a membership association in the sector, CABE faced many challenges – a fragmented industry with more disciplines and institutions than…

Whilst everyone can appreciate the visual creativity in a graphic designer’s hard work, have you ever thought about what is involved in getting from a design to a finished printed or digital asset? The devil is in the detail at this stage of the creative process, and it’s a role that’s both highly technical and…

It’s dawned on me that rbl is 15 years old this month. Sadly we’ve been too busy to stop and do anything about it, a great problem to have! It’s been an amazing journey from very humble beginnings when I sat down in my living room and started life as an independent freelance brand consultant….

A perfect storm in the Higher Education sector that has led many highly respected institutions to take a long hard look at their strategy, their brand and their wider communications activities. A global marketplace Both undergraduate and post-graduate students have much greater choice in where to study and an increasing number opt to study abroad…