Last summer we were asked by our client Severn Trent to help them design and submit their 5 year business plan to OFWAT, the economic regulator of the water sector in England and Wales. The 2019 price review enables, incentivises and encourages water companies to find new and better ways of delivering their services, so…

On the back of our busiest year ever and a sustained run of significant new business wins, we’re looking to fill three new posts: Head of Brand, Account Director and Senior Account Manager. You’ll be working as part of a close knit team in our Leamington Spa studio servicing clients that include Warwick University, Innovate…

Between Christmas and New Year I went to Amsterdam with my dear friend David Constantine. We met 30 years ago at the Royal College of Art and have been firm friends ever since. Back in 1998 David was one of the first students to attend the RCA in a wheelchair. David has been a quadriplegic since…

Businesses that believe and invest in brand do better than those that don’t. Here are the reasons why: Because they are strategic Because they have a clear point of view Because they like to communicate Because they care about empowering their employees Because they care about building relationships with their customers Because they know appearances…

Our Head of Brand, Rebecca, had an early start on Tuesday morning when she joined the panel at the Birmingham 2022 Commonwealth Games’ procurement event at the ICC in Birmingham. Find out more here

Help us spread the word as we start the recruitment process for a Senior Account Manager. We are looking for: a confident and charismatic ambassador for the agency in front of existing and new clients an experienced marketeer who really understands brand and communications a commercial operator who can identify and maximise opportunities a proven…

At rbl, the vast majority of our work involves rebranding existing businesses and organisations. We also create new brands for start-ups, newly established business divisions, new products or services and specific events. These are relatively straightforward by comparison, even if the timeframes may be demanding. When you undertake a rebranding project there are a host of…

Brand is culture. There, I’ve just written the shortest blog ever! Perhaps this needs a bit more explanation… Many businesses come to us because they want to refresh their image and their message. They might have experienced a disappointing run of new business pitches and realised that they way they are presenting themselves is no…

People decide to look at their brand strategy, brand identity and brand activation campaigns for a host of different reasons, from telling their business story, to connecting with their customers. Over the years we worked with elite sports team, pioneering universities, entrepreneurial start ups and complex FTSE 100 leaders. The motivations for investing in brand…

We thought it might be useful to explain our 6 stage strategic branding process in simple terms so everyone understands what’s involved. I think this neatly shows how one stage informs the other and why the 6 stages are very interdependent. Hope it helps! Stage 1 – Brand Evaluation Where are you today? We help…