We’ve a new role in our expanding team and are looking for exceptional people who want to help us deliver nationally and internationally significant brands and campaigns for clients that include the Birmingham 2022 Commonwealth Games, Commonwealth Sport, The University of Warwick, National Farmers Union, Severn Trent, Innovate UK, Motorsport UK and many others. We…

It’s an innocent enough request, and one the vast majority of designers will have encountered many times. The design process is ultimately a conversation; a client knows their business better than anyone and designers have the experience to know how best to market that business, but there’s a reason designers often push back on this…

We’re delighted to launch our re-brand for the Chartered Association of Building Engineers (CABE). Improving relevance and increasing appeal for the only membership organisation that spans the full life cycle of the built environment. As a membership association in the sector, CABE faced many challenges – a fragmented industry with more disciplines and institutions than…

Whilst everyone can appreciate the visual creativity in a graphic designer’s hard work, have you ever thought about what is involved in getting from a design to a finished printed or digital asset? The devil is in the detail at this stage of the creative process, and it’s a role that’s both highly technical and…

It’s dawned on me that rbl is 15 years old this month. Sadly we’ve been too busy to stop and do anything about it, a great problem to have! It’s been an amazing journey from very humble beginnings when I sat down in my living room and started life as an independent freelance brand consultant….

A perfect storm in the Higher Education sector that has led many highly respected institutions to take a long hard look at their strategy, their brand and their wider communications activities. A global marketplace Both undergraduate and post-graduate students have much greater choice in where to study and an increasing number opt to study abroad…

We’re really proud to have worked with the Commonwealth Games Federation over the past year as they rebrand to Commonwealth Sport. Read the full story here.

So you’re thinking of holding a strategic brand review. Something has changed in your business, your organisation has new goals or your audience’s needs have evolved, so you need to react and a brand review is the natural next step. A procession of agencies have presented their approach to you, all involving some research and…

We live in an age of unprecedented access to information, open peer-to-peer dialogue and freely-offered opinion. Brands operating in this world are no longer able to control their narrative. Customer feedback and complaints are not dealt with privately behind the closed doors of a customer service department; they are offered publicly for other customers and…

Today marks a milestone event in our calendar – the new rbl office is up and running! It’s been a labour of love, but everyone but everyone at the agency has played a key role in making it happen.    We spent the weekend putting finishing touches to our fantastic new home, and this morning,…