Viewing by Category: Local Leaders

3rd November 2017
What are the typical challenges in a rebrand?
There are rebrand and rebrands. Rebranding an organisation that’s been established for 100 years, employs 5,000 people and operates from 10 different locations is a considerably more complex undertaking than rebranding a small software business that employs 10 people in one office. 1. Decide why you are rebranding in the first place. There can be…