Brand communications often have to be very consistent and compliant. Outputs usually have to follow a series of quite complex brand identity guidelines designed to ensure that disparate executions work together to build recognition and maintain quality standards. So it’s a breath of fresh air when a project comes along and you’re asked to break…

There are rebrand and rebrands. Rebranding an organisation that’s been established for 100 years, employs 5,000 people and operates from 10 different locations is a considerably more complex undertaking than rebranding a small software business that employs 10 people in one office. 1. Decide why you are rebranding in the first place. There can be…