17th May 2017

Not just for designers: How we could all benefit from a little more creativity in our lives

Think creativity is only for artists, designers and musicians? Think again. Whether you are an accountant, marketing manager or teacher, creativity is a useful and necessary tool in your everyday life.

It’s important to always take a step back from what you’re doing and consider the bigger picture. Unfortunately, it’s so easy to get caught up in strict processes and routines, that people don’t do this enough.

Creativity is what makes our lives fun and interesting, it’s what motivates us to wake up everyday and feel inspired and fulfilled about life. Creativity fosters innovation. Without it we would still be living in the stone age.

So why is creativity important?

Creativity isn’t just about drawing a nice illustration, or making a cool film. It means being original, thinking outside the box and being imaginative in your approach. Whether it’s Uber redefining the traditional taxi model, Airbnb changing how we think about hotels, or a small, local company coming up with a simpler way to handle invoices and organise their files. Creativity is all around us and can come in many forms, especially when we least expect it.

There are many ways to boost your creativity

1. Limit yourself. Although this might sound like a paradox at first, hear us out. If you are normally the type of person that writes 2000 words instead of 500 – write 500! By limiting the nature of the task, this can bring out the most creativity. Finding creative ways to fit content into a quarter of the normal space is what makes for interesting results.

2. Think simple. As Einstein said “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” It is always best to hold back on thinking too far ahead; start by looking at the problem from many different angles.

3. Have a positive mindset. Creativity is at its best when you’re happy and have a positive mindset. Keep yourself feeling happy and positive by exercising, recalling good memories or taking some time out to just relax.

4. Sit outside the box, literally! A recent study found that those who sit outside a box were better at thinking creatively than those who sat inside of it. Seriously! In simple terms, try sitting somewhere you don’t usually do when you’re working and you’ll see a change in your approach to a lot of the problems you might be working on.

5. Share, share, share. Always get another person’s opinion. What they say may spur on another whole stream of thought. Working collaboratively is so important, as two heads are always better than one. However beware, you don’t want to end up with design by committee. That never ends well. Too many cooks…

Creativity is everywhere, and not just in the so-called ‘creative industries’! Here’s to the procurement managers, analysts, senior executives and everyone else who might not think of creativity as a necessity in their job, or life: Don’t be afraid to embrace creativity and do things just that little bit differently. Who knows, you might just be the next success story that transforms your industry.

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    Rebecca Battman

    Managing Director

    Rebecca is the founder and Managing Director of rbl. An experienced brand and marketing professional, Rebecca has spent over 30 years helping clients to build, design and manage their brands.

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