The use of digital film for self promotion and business promotion is expanding rapidly. Already, YouTube receives over one billion individual users a month. In the time of information overload, people generally prefer watching a concise, informative video over dredging through pages of text.
So, how can a business harness the power of film? Digital film is proven to increase brand awareness and can improve SEO. It’s clearly something that should be utilised, but the thought of trying to produce a film for your brand can be a little overwhelming. Who’s it for? How do I do it? What’s my message?
To take the creative step forward, you need to take a step back.
rbl wanted to create a film that would simply allow people to ‘meet us before they meet us’. The result is called Different Perspectives. It’s a quick introduction to the people behind the business and a short insight into what we do. To create it, we harnessed the artistic eye of a talented creative, Scott Carthy. We were captivated by his video, 1050.6c and wanted to have a film that was driven by his refreshing view of the world.
Driven by a simple idea, Scott was able to shape the brief and create something exciting and unusual that we weren’t expecting, but absolutely love.
So, what did we learn from this fantastic 23 year old?
1. Keep it simple.
Know what you want to focus on and what you want to achieve, so you aren’t trying to run before you can walk. If you have a clear vision, you have more artistic licence to explore.
2. Get creative.
Try not to be too literal. We thought we might end up with a video of our smiley rbl faces (in fact, we all came in puffed and preened for some screentime…) but this was not to be! By taking the time to understand who we are and what we do, Scott has managed to show who we are without needing to be too literal. The captivating visuals he has used are a fantastic way to keep the audience’s attention, and fit perfectly with the words they relate to.
3. Be engaging.
You want to draw in your audience, not just talk at them aimlessly – grab their attention and emotionally engage. If you combine interesting words and exciting visuals, people will want to see what’s coming next. Create something that people will remember and want to share.
4. Be open.
As Henry Ford famously said, ‘If I had asked people what they wanted, they would have said faster horses.’ Sometimes you need to let go of the reins (pardon the pun) and put your trust in your Creative. You might just be surprised.