5th June 2017

General Election – how strong is the Conservative’s brand?

Everyone seems to have an opinion on politics and is not afraid to share it. We’ve decided to throw our two cents into the ring as well. Whilst we’re no experts on politics, we do know a thing or two about brand. So, we took a look at the big parties and analysed the strength of their brands using our unique Brand Strength Test tool.

We often get new and prospective clients, and their key stakeholders, to take this test to get a feel for their current brand performance. We then create an individual report with some helpful pointers on how to better build, design and manage their brand.

Unfortunately, we couldn’t get hold of anyone at the Conservative Party to actually take this test (it seems they must be quite busy at the moment), so we took the liberty of completing it on their behalf based on our collective assessment of their current brand activity. As mere voters, we’re as well qualified as anyone.

We’ve included a copy of the full report for the Conservative Party below.

Keep your eyes peeled on our social media over the next couple of days to make sure you don’t miss our reports for the other parties!





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Phillip Schikora

Phillip Schikora

Strategy & Client Support

Another talented and ambitious graduate from Warwick University, Phillip provides support to Rebecca for the research and strategy stages and is a key part of the Client Services team managing diverse accounts and projects.

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