3rd April 2018

Gold for World Sailing, Silver for University of Greenwich

It’s been a great start to the new (financial) year for team rbl as we picked up two key wins at the Transform Awards Europe event at the Hilton Park Lane in London last week. Due to a flood the event was moved during the drinks reception, but 400 leading creatives took all of that in their stride as they decamped to The Intercontinental across the street. We are nothing if not adaptable!

The Transform Awards are a celebration of rebranding, brand design, implementation and strategy supported by established and emerging creative teams from across Europe.

Adam Concar, our Head of Creative, took some of his team down for a night on the town hopeful that rbl would be recognised for some of the great strategic branding projects we’ve worked on recently. The team actually came away with two awards and a highly recommended. 

Gold – Best brand consolidation for World Sailing

World Sailing, the global governing body for the sport of sailing, approached rbl with an antiquated brand that was becoming lost in a saturated marketplace. In order to keep up with the competition

for corporate partnerships, TV airtime, competitor participation and public awareness, World Sailing needed to develop a brand strategy and identity that would capture the emotion and substance of the sport of sailing.

We developed a bold new look and feel by taking the existing elements of the identity, such as graceful curves and ‘navy’ blue, and applied modern sport techniques and treatments to create a look and feel that is unique to sailing. Clear key principles allow the identity to flex to meet the needs of varied brand users and audiences, without compromising the integrity of the brand.

Since launch, the increased appeal and relevance of the brand has allowed World Sailing to secure new high-profile partners and sponsors, including SAP and Volvo.

To see the full case study click here.

WorldSailing_sports_rebrand

Silver – Best visual identity from the education sector for the University of Greenwich

The University of Greenwich partnered with rbl to craft a brand that could cut through the competitive university marketplace, building an identity around the new tagline, ‘Change starts here.’ Infused with a powerful narrative about transformation through teaching and research,

the new brand has already proved inspiring and engaging to staff and students alike.

To see the full case study click here.

There was the small matter that Adam left the awards in the back of the taxi after celebrating hard at the after party. But thanks to one of London’s nicest cabbies, we have our trophies back with us!

We’d like to thank our lovely clients for helping us to win these awards and we are working on projects now that will hopefully be winners next year. Watch this space.

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RebeccaBattman

Rebecca Battman

Head of Brand

Rebecca is Director of RBL. An experienced brand and marketing professional, Rebecca has spent her 25-year career helping businesses to build, design and manage their brands.

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