When you have over 8 million customers, how do you get to find out what their views really are?
Rising to this challenge, we worked with the communications team at Severn Trent Water to design and deliver a “Let’s Talk Water” roadshow that provided face-to-face opportunities to meet with customers. This generated a significant amount of local television, radio and press PR, linking into social media channels and generating traffic to the stwater.co.uk website.
The short film we made showcased a wide range of customer views and clearly highlights some of the challenges we all face in water conservation.
Customers took part in a dedicated survey, both at the roadshow and online, with the results being used to inform Severn Trent Water’s strategic planning process.
In the Taste Test Challenge, the majority of customers either preferred Severn Trent tap water over bottled water or couldn’t taste the difference. Top result!