We were delighted to be appointed by Meningitis Trust and Meningitis UK to create a united force in the fight to prevent this devastating disease, and to support families living with the after effects.
To date, we have conducted some valuable research that highlights the strengths of the existing brands and identifies the areas where the merged charity needs to focus. Recently, we facilitated a strategy workshop where the senior leadership team were able to debate and agree on the future brand strategy. We’re now starting to develop naming and creative options for consideration. We’re really excited about helping this vital charity to work towards a future beyond Meningitis for people in the UK.