We’re delighted to launch our re-brand for the Ufi VocTech Trust. A new name, brand strategy and identity system for this organisation powering the VocTech sector.
In an adult education sector that has become stale and neglected, Ufi champions the power of technology to improve skills for work. Competing against much larger organisations, they also seek to influence and lead the whole sector.
As part of our brand strategy process, we started with a thorough consultation of staff, trustees, partners and customers. This was supported by a comprehensive audit of existing Ufi communications and key comparators within the marketplace. We discovered that Ufi’s desire to compete and influence the larger players within the sector had led to an overly formal tone of voice which was reducing the impact of their message.
Strong visuals bring the brand to life
To counteract these issues we helped Ufi to develop a clearer name ‘Ufi – the VocTech Trust’ which better explains their focus and role. We honed their vision and messaging to help galvanise their team and reach their audiences.
We supported this with a dynamic new identity and look and feel which demonstrated how as ‘catalysts for a better future’ they make people’s lives, careers, business and the nation flow better.
How we brought it all together
Interested in reading more?
You can see the full case study here.
If you have a specific brand, marketing or communications challenge then we would love to discuss it with you.