10 Reasons Why Businesses Should Invest in Brand
People decide to look at their brand strategy, brand identity and brand activation campaigns for a host of different reasons, from telling their business story, to connecting with their customers. Over the years we worked with elite sports team, pioneering universities, entrepreneurial start ups and complex FTSE 100 leaders. The motivations for investing in brand…
Our Strategic Branding Process Explained
We thought it might be useful to explain our 6 stage strategic branding process in simple terms so everyone understands what’s involved. I think this neatly shows how one stage informs the other and why the 6 stages are very interdependent. Hope it helps! Stage 1 – Brand Evaluation Where are you today? We help…
Gold for World Sailing, Silver for University of Greenwich
It’s been a great start to the new (financial) year for team rbl as we picked up two key wins at the Transform Awards Europe event at the Hilton Park Lane in London last week. Due to a flood the event was moved during the drinks reception, but 400 leading creatives took all of that…
A Peek Behind The Scenes
Josie, our in-house videographer, has produced this short film that introduces you to the team at rbl. She interviewed us all and then edited together this film to better explain what makes rbl tick. We are about so much more than ‘Really Bossy Ladies” or “Really Brilliant Logos”!
2018 starts with a bang
We couldn’t be more pleased to let you know that we have received an impressive three nominations at this year’s Transform Awards. Over the last nine years, the Transform Awards have celebrated excellence across brand development, reputation management and rebranding. They reward the most innovative, creative and successful brand work across Europe. Submission to the…
Starting the new year with a branding bang!
We’ve started the new year with a big win: two medals in the International Visual Identity Awards. A gold for World Sailing in the sport category and a bronze for the University of Greenwich in the charity category. We put our heart and soul into the work we produce for our clients, so it’s always…
What have we left under your tree this year?
We’re wrapping up in the studio and it’s got us thinking about all the great gifts we’ve received this year, including getting to work with some brilliant clients. But it also got us thinking about some of the gifts we’ve given those clients too. We’ve done some wonderful projects large and small. It takes a…
Who has responsibility for brand?
There are three answers to this question: 1. Everyone is responsible for delivering the brand. When we work for an organisation we have a duty to support the brand and to act in ways that are consistent with the organisation’s stated ambitions and values. It falls back on the company to therefore make sure that…
What are the typical challenges in a rebrand?
There are rebrand and rebrands. Rebranding an organisation that’s been established for 100 years, employs 5,000 people and operates from 10 different locations is a considerably more complex undertaking than rebranding a small software business that employs 10 people in one office. 1. Decide why you are rebranding in the first place. There can be…
The power of photography
They say a picture paints a thousand words. It can document history. It’s a universal language in its own right, transcending boundaries, with the ability to convey a complex idea, shine a spotlight on issues and change opinions. It can stimulate emotions and create a connection that mobilises people into action. And it can communicate…