At rbl, the vast majority of our work involves rebranding existing businesses and organisations. We also create new brands for start-ups, newly established business divisions, new products or services and specific events. These are relatively straightforward by comparison, even if the timeframes may be demanding. When you undertake a rebranding project there are a host of…

Brand is culture. There, I’ve just written the shortest blog ever! Perhaps this needs a bit more explanation… Many businesses come to us because they want to refresh their image and their message. They might have experienced a disappointing run of new business pitches and realised that they way they are presenting themselves is no…

People decide to look at their brand strategy, brand identity and brand activation campaigns for a host of different reasons, from telling their business story, to connecting with their customers. Over the years we worked with elite sports team, pioneering universities, entrepreneurial start ups and complex FTSE 100 leaders. The motivations for investing in brand…

We thought it might be useful to explain our 6 stage strategic branding process in simple terms so everyone understands what’s involved. I think this neatly shows how one stage informs the other and why the 6 stages are very interdependent. Hope it helps! Stage 1 – Brand Evaluation Where are you today? We help…

It’s been a great start to the new (financial) year for team rbl as we picked up two key wins at the Transform Awards Europe event at the Hilton Park Lane in London last week. Due to a flood the event was moved during the drinks reception, but 400 leading creatives took all of that…

We couldn’t be more pleased to let you know that we have received an impressive three nominations at this year’s Transform Awards. Over the last nine years, the Transform Awards have celebrated excellence across brand development, reputation management and rebranding. They reward the most innovative, creative and successful brand work across Europe. Submission to the…

We’ve started the new year with a big win: two medals in the International Visual Identity Awards. A gold for World Sailing in the sport category and a bronze for the University of Greenwich in the charity category. We put our heart and soul into the work we produce for our clients, so it’s always…

We’re wrapping up in the studio and it’s got us thinking about all the great gifts we’ve received this year, including getting to work with some brilliant clients. But it also got us thinking about some of the gifts we’ve given those clients too. We’ve done some wonderful projects large and small. It takes a…

There are three answers to this question: 1. Everyone is responsible for delivering the brand. When we work for an organisation we have a duty to support the brand and to act in ways that are consistent with the organisation’s stated ambitions and values. It falls back on the company to therefore make sure that…

There are rebrand and rebrands. Rebranding an organisation that’s been established for 100 years, employs 5,000 people and operates from 10 different locations is a considerably more complex undertaking than rebranding a small software business that employs 10 people in one office. 1. Decide why you are rebranding in the first place. There can be…