2018 starts with a bang
We couldn’t be more pleased to let you know that we have received an impressive three nominations at this year’s Transform Awards. Over the last nine years, the Transform Awards have celebrated excellence across brand development, reputation management and rebranding. They reward the most innovative, creative and successful brand work across Europe. Submission to the…
Starting the new year with a branding bang!
We’ve started the new year with a big win: two medals in the International Visual Identity Awards. A gold for World Sailing in the sport category and a bronze for the University of Greenwich in the charity category. We put our heart and soul into the work we produce for our clients, so it’s always…
What have we left under your tree this year?
We’re wrapping up in the studio and it’s got us thinking about all the great gifts we’ve received this year, including getting to work with some brilliant clients. But it also got us thinking about some of the gifts we’ve given those clients too. We’ve done some wonderful projects large and small. It takes a…
Who has responsibility for brand?
There are three answers to this question: 1. Everyone is responsible for delivering the brand. When we work for an organisation we have a duty to support the brand and to act in ways that are consistent with the organisation’s stated ambitions and values. It falls back on the company to therefore make sure that…
What are the typical challenges in a rebrand?
There are rebrand and rebrands. Rebranding an organisation that’s been established for 100 years, employs 5,000 people and operates from 10 different locations is a considerably more complex undertaking than rebranding a small software business that employs 10 people in one office. 1. Decide why you are rebranding in the first place. There can be…
The power of photography
They say a picture paints a thousand words. It can document history. It’s a universal language in its own right, transcending boundaries, with the ability to convey a complex idea, shine a spotlight on issues and change opinions. It can stimulate emotions and create a connection that mobilises people into action. And it can communicate…
How we captured the spirit of the NFU
A no-nonsense approach We’ve recently had the opportunity to work with Ian Forsyth, a down-to-earth freelance news and documentary photographer. Our Head of Creative thought his honest style of photography would be perfect for an upcoming campaign for one of our clients, the NFU, as they reach out to their members for the re-launch of…
What does a brand agency actually do?
Appointing a brand agency can be a big decision for a business, so we decided to shed a little bit of light on what it is that we actually do. 1. We ask lots of awkward questions. Our first priority is to make sure we really understand you, your business and your customers. So,…
When Strategy Gets Instant Results
Our website generates a lot of high quality leads. This is proof in itself that our own branding and SEO works, even if we have been beavering away at it for quite a long time. A few months ago, Newangle from London found us online and contacted us for some support with their brand strategy….
6 reasons social media can be effective for your business
Social media is an effective marketing communications platform that can really help your brand get noticed. Facebook, Twitter, Vimeo, LinkedIn, Instagram and Snapchat (the list goes on and on) are ever increasing in popularity. They have become natural forums for people to share opinions, information and ideas. More and more, Social media channels might be the…