A no-nonsense approach
We’ve recently had the opportunity to work with Ian Forsyth, a down-to-earth freelance news and documentary photographer. Our Head of Creative thought his honest style of photography would be perfect for an upcoming campaign for one of our clients, the NFU, as they reach out to their members for the re-launch of their private health offer.
A dry subject you might think, but the results certainly weren’t. Working single-handedly, with no assistants, no stylist, hair and make-up, and no wardrobe, Ian shadowed the farmers as they went about their daily routine, capturing the gritty reality of the agriculture industry.
The NFU could instantly see the value of their investment. The beautiful body of work allows them to demonstrate that they really do understand the farmer’s way of life and know what their customers need.
We genuinely hope we get an opportunity to work with Ian again. He was incredibly easy to work with, and very happy to help organise the finer details directly with the farmers. This attitude allowed him to make the very most of his time with his subjects and put camera-shy farmers and their families at ease in front of the camera.
Good photography isn’t just a cost – it can be one of the best investments that you make, providing you with a truly unique body of work. And you might get to work with great people in the process.
Take a look at the imagery Ian captured here.