24th August 2010

The power of a sunny day

Outdoor workshop at CP CasesMost people spend most of their days working in drab offices, on drab documents, attending the odd drab meeting. Depressing but true.

I ran a branding workshop not long ago with CP Cases on a gorgeous, bright sunny day. I took the opportunity to get them outside in the sunshine and it had a dramatic effect! The team found working with images enabled them to talk about more openly about fundamental issues. We can’t do this every day, but when we can, we should.

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