15th December 2015

Powerful brands for a magical Christmas

 

The chaos of Christmas has begun.

Tired of the generic emails we receive so many of, we decided to do something a little different and create a festive film.

So, we pondered, what’s something we all have in common at Christmas?

Seeing the extended family we haven’t seen for months. Decorating the Christmas tree. Drinking mulled wine with a mince pie. Seeing the Coca-Cola truck for the first time. Leaving a carrot out for Rudolph. Doing some last minute buying online. Looking for ways to make it special. Going on the food shop and getting the Christmas feast ready. Wrapping lots of presents!

It’s manic, it’s magic, it’s slightly mad. It’s a build up like no other, and at the heart of it all are the brands we love. The brands that make Christmas… Christmas! So, we made our film to show those oh-so-recognisable brands that we all turn to at this time of year.

But how to execute? You may not know this, but the rbl team is rather partial to
a Post-it note or two. “Easy then”, we thought, “we combine our two favourite things, Post-its and branding, and get creative!”

We clearly didn’t know what we were taking on.
Apparently the chaos of Christmas knows no bounds.

What seemed like millions of sticky bits of paper later (and some serious back ache), voila! Our own festive film for your viewing pleasure. So, maybe it took a little longer than we thought, but we think all the hard work was worth it.

Spot the brands and get excited for Christmas. Enjoy!

P.S. MANY Post-it notes were harmed in the making of this video, and the printer somehow!

P.P.S. rbl is not currently associated with the brands featured in this video – but, let’s be honest, we wouldn’t say no!

 

 

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AnnaBerry

Anna Berry

Account Manager

Anna is the part of the Client Services team, providing support to clients throughout brand development projects.

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