9th August 2016

rbl help #BringOnTheGreat at Rio 2016

Following our work for the British Olympic Association for London 2012, we have busily been creating assets for Rio 2016.

Our work has included some nostalgic posters featuring Team GB athletes, which were used in the run up to the Games, as well as a photo wall for Team GB House in Rio and a social media branding toolkit (including snapchat geofilters for athletes and fans to use when sharing those all important celebratory selfies!).

100 days to go

With the excitement mounting, this campaign started the countdown to Rio, designed to drive fans to the Team GB and British Olympic Association social media platforms.

Brand design Rio 2016 100 days to go

Countdown to Rio 2016

Bring On The Great posters

We also created posters that shared athletes’ achievements, which were designed to inspire the public to give their support to the greatest team once again.

Brand design for the British Olympic Association

‘Bring On The Great’ posters designed by rbl featuring past, present and future Team GB athletes.

 

Inspirational poster featuring Dame Kelly Holmes.

Inspirational poster featuring Dame Kelly Holmes.

Social Media

It’s been great to see athletes sharing the work through their own social media pages and the whole rbl team are very proud to be helping to ‘Bring On The Great’.

Brand Design photo wall Team GB

Cyclist @JoRowsellShand shares an image on her twitter page of herself against our photo wall

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RebeccaBattman

Rebecca Battman

Head of Brand

Rebecca is Director of RBL. An experienced brand and marketing professional, Rebecca has spent her 25-year career helping businesses to build, design and manage their brands.

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