Following our work for the British Olympic Association for London 2012, we have busily been creating assets for Rio 2016.
Our work has included some nostalgic posters featuring Team GB athletes, which were used in the run up to the Games, as well as a photo wall for Team GB House in Rio and a social media branding toolkit (including snapchat geofilters for athletes and fans to use when sharing those all important celebratory selfies!).
100 days to go
With the excitement mounting, this campaign started the countdown to Rio, designed to drive fans to the Team GB and British Olympic Association social media platforms.
Bring On The Great posters
We also created posters that shared athletes’ achievements, which were designed to inspire the public to give their support to the greatest team once again.
It’s been great to see athletes sharing the work through their own social media pages and the whole rbl team are very proud to be helping to ‘Bring On The Great’.