As a brand agency, our job is all about telling other people what to do – we’re pretty good at it. However, we often don’t follow our own advice.
Well, recently this has all changed. Maybe you’ve noticed a few things about our own brand?
1. Starting back in November, we used our own strategic branding process to develop our proposition. We ran our very own Brand VOICE workshop, and developed the official RBL Brand Proposition document, just like we do for our clients. This process involved everyone in the agency and really helped to clarify who we are, what we have to offer and why we’re in business
2. We’ve changed our logo from a signature to RBL. As the agency grows, it’s less about the cult of the individual and much more about the team. Even Rebecca knows you can have too much of a good thing! We’ve not changed our official company name, but in-line with what most people recognise us as, ‘RBL’ seemed like the clear progression.
3. While our old website got lots of great feedback, we knew we needed to stay ahead of the curve. We needed a responsive site with a really good content management system to give us full control in-house. The site also needed to be geared towards greater use of video. In the background, we scoped, designed, built and populated a new site and it was delivered 4 weeks ahead of schedule. The plan worked!
It’s no big deal that we’ve changed our logo… we hardly thought it was worth a mention. We still provide the same game-changing strategy, distinctive design and outstanding delivery, just with a fresher, more contemporary face.