3rd April 2018

Our Strategic Branding Process Explained

We thought it might be useful to explain our 6 stage strategic branding process in simple terms so everyone understands what’s involved.

I think this neatly shows how one stage informs the other and why the 6 stages are very interdependent. Hope it helps!

Stage 1 – Brand Evaluation

Where are you today?

We help you to understand people’s current perceptions of the business and brand, taking into account both internal and external audiences. We get everyone on the same page, so we can agree on what needs to change.

Stage 2 – Brand Strategy

Where do you want to be tomorrow?

We facilitate the high level discussion with your leadership team so you can align your business and brand strategies. We then articulate this back, so you have a compelling story to tell backed up by a strong messaging platform. We resolve the brand architecture and any naming issues.

Stage 3 – Brand Identity

How do you want to come across?

We bring the strategy to life with a distinctive look and feel across your communications, physical spaces and brand experiences. This may include an update to your basic corporate identity. We help you to plan internal and external communications that will inform, engage and inspire your key audiences.

We maximise the impact and integration of different channels.

Stage 4 – Brand Planning

How will you reach your audiences?

We help you to plan internal and external communications that will inform, engage and inspire your key employees, customers and partners.

Stage 5 – Brand Implementation

How will you deliver individual projects and campaigns?

We deliver specific design projects to clearly defined briefs, timetables and budgets.

Stage 6 – Brand Management

How will you maximise your investment?

We help you put in place the systems and processes that will support the brand long-term and add value to the business.

Simples! Every brand featured on our site will have been through a process based upon this structured, strategic approach. It’s flexible and scaleable to meet different needs.

If you want to explore this in more detail check out Our Approach

Alternatively call and speak to me, Rebecca Battman and Head of Brand at rbl  or email me rebecca@rblteam.com.

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RebeccaBattman

Rebecca Battman

Head of Brand

Rebecca is Director of RBL. An experienced brand and marketing professional, Rebecca has spent her 25-year career helping businesses to build, design and manage their brands.

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