Launching an award-winning baby care product

Forget the bulky change bag... features writer and national TV and radio presenter, Becky Mantin, is shaking up the nappy world by lightening the load for modern parents with a revolutionary new product

Introducing the Nappy Grab Bag

A clever little product to make modern parenting that bit easier. Everything you need for a single nappy change… in the car, on a plane, at a party… and it fits neatly into your back pocket.

Grab and GO! Simple, eh?!

Sold as single Grab Bags or in multipacks, these clever little products are now available exclusively from Ocado.com!

Ecopack Award winners

In the presence of the latest and most reputable innovators in the packaging industry, the Nappy Grab Bag has claimed no.1 Eco-friendly status at 2015’s Packaging Innovations show, competing in front of a panel of experts in the Ecopack Challenge sponsored by Marks & Spencer.

This all-in-1 combination nappy change kit is a unique concept, both in design and in the inclusion of sustainable and recyclable products.

Each individual Nappy Grab Bag contains an eco responsible Naty Nappy, Jackson Reece organic baby wipes and a sachet of Weleda Calendula Nappy Cream. The clever packaging, created by our friends at factorydesign, unwraps to reveal a hygienic changing surface with a built-in nappy sack made from 100% biodegradable material.

 

 

From concept to launch

Working closely with Becky Mantin, and an A-team of assembled experts with considerable experience across well-known consumer corporates, rbl have played an integral role in the journey of this ingenious product from conception to retail shelf!

From the development of the business and marketing strategy, and the articulation of the brand messaging, to the creation and implementation of the brand identity across a host of requirements (including packaging, investor and trade presentations and promotional items), rbl has been involved at every step.

Working with Rebecca and her team at rbl has been an extraordinary experience! Her talent, vision, enthusiasm and warm hearted good humour has made every step enjoyable. It's oddly liberating to work alongside someone who can grasp the very essence of your business when you, yourself are struggling to articulate it - a rare gift but one for which I am very grateful!

Becky Mantin - Broadcaster, Entrepreneur, Mother