rbl has been working with Bristan to bring their new positioning as the ‘friendly expert’ in taps and showers to life. Working to their new guidelines, we have produced Bristan’s new Brand Bible, developed a new look and feel for their building branding, as well as a revamp of their HQ showroom and a customer engagement campaign.
Out with the old, in with the shiny and new
One of our first tasks was to bring Bristan’s revitalised brand into their HQ showroom. The complete redesign needed to both showcase Bristan’s broad range of products and act as a key area for client meetings and conferences. No small challenge!
Led by our Senior Designer Helena, who has experience in set design, we transformed the room into an on-brand, stylish space that allows the products to sing, while still acting as a functional room. From the commercial items to the premium Designer Collection, each zone is themed to reflect its product offer. Focal points of the new showroom include the ‘Finishing Touch’ tap wall and the penny floor in the designer area, made up of 22,776 individually placed coins.
A fiery-hot and icy-cool campaign
Bristan’s ‘Fire and Ice’ was a two-tiered campaign designed to encourage merchant branch staff to sell Bristan products and installers to buy them. rbl was challenged with bringing this to life. With prizes for best-performing branches and top sellers ranging from a free hot drink to a stay in the Ice Hotel in Sweden or a visit to Las Vegas, we had to develop an eye-catching creative campaign that would engage the audience and encourage them to get involved.
"We initially reached out to rbl for their creative expertise in designing inspiring spaces, and to help us bring our revitalised brand to life in our office environment. Our new showroom is now a flagship space that adopts an approach of an art installation whilst displaying our diverse product offer. rbl has also pushed the creative boundaries of our B2B campaigns, helping us reach a whole new audience. Whether it’s bringing to life a physical environment or creating an impactful retail campaign, they always deliver."
Hayley Holland, Marketing Manager