Creating the best support for a British team ever through Our Greatest Team campaign

Connecting the nation with Team GB, maximising home advantage, creating long-term value and building an inspirational brand for London 2012 and beyond

Our Greatest Team:

900 athletes,

60 million strong

At London 2012, Team GB and ParalympicsGB were set to compete as the single largest, most diverse, best prepared and most ambitious team ever. This was Our Greatest Team, with the support of the whole nation behind them.

“In an exceptionally short amount of time, Rebecca was able to help us shape our thoughts and ideas about the long-term future of this organisation and provide clarity and focus. She is an excellent communicator with the unique ability to tell a complex story in a simple and engaging way.”


A golden games

With the nation behind them, Team GB secured the biggest medal haul for our national Olympic team in the modern era.

A campaign of unprecedented scale and scope

We created and developed the campaign strategy, plan and creative identity for Our Greatest Team, a campaign with a clear objective to build the best support for a British team ever.

We were involved in all aspects of the campaign: strategy development, communications planning, film scripting and directing, partner briefings, defining the graphic style, producing a wide range of support collateral and branding environments, including Team GB House and satellite venues such as the Team GB Preparation Camp at Loughborough University.

Unrivalled facilities during the games

We were appointed to design and manage the branding of Team GB House, the headquarters for the British Olympic Association during the Games and the primary venue in the Olympic Park, Stratford, for the athletes, their families, VIP hospitality and the Media.


Our Greatest Team films:

The building of Team GB house, celebrity ambassadors take a tour and Sir Steve Redgrave and Dame Tanni Grey Thompson introduce Our Greatest Team.

Beyond London 2012

We have worked with the British Olympic Association since 2009, initially helping the new leadership team to define and articulate a new strategy and implement a new brand identity.

For the 2010 Winter Olympics in Vancouver, rbl created a ‘Best of British’ campaign and for Rio 2016 we created a host of assets which, building on the success of London 2012, aimed to garner public support and enthusiasm in the run up to the Games and also included a social media toolkit for use in Rio during the Games.