Putting design at the centre of business strategy
Designing Demand provides structured mentoring to help SMEs boost competitiveness, speed up growth and improve their bottom line. For over 7 years, Rebecca has participated in this government funded initiative to help some of Britain’s most ambitious manufacturing and service businesses to make more effective use of design.
Along with other leading designers and innovation experts, Rebecca has provided clear recommendations to the leadership teams of participating businesses, encouraging them to think more strategically about how they exploit brand. With only a single day on site at each company, the team have to work quickly and think on their feet to provide solid advice grounded in business reality.
Helping companies to succeed
Designing Demand has been a hugely successful programme that has changed the future for many of these businesses. It’s where business strategy and creative thinking meet to help companies succeed in a very competitive environment.
“We met Rebecca through the Design Council sponsored programme Designing Demand. She impressed us all early on with her clear advice and no nonsense approach. Rebecca came back and took our whole management team through a workshop based process to help us articulate the ambition we have for CP Cases. She was able to listen to our views and then express these back to us in a way that was really inspirational. We needed her injection of creativity balanced with solid business strategy.”
BRIAN ALLEN, SALES DIRECTOR, CP CASES
After the involvement of the Design Council and a clear recommendation that CP Cases needed to upgrade their brand and communications, Rebecca was selected from a number of agencies to undertake the work over a 3 month period. A new brand identity and suite of marketing collateral was rolled out globally using the “Trusted When It Matters” proposition.