blue-water cruising yachts designed to
take two people on the ultimate journey
Reinvigorating an enterprising british company
Employing over 100 designers and craftsmen at its base in Southampton, Discovery produces luxury monohull and multihull yachts with high levels of customisation specific to each owner. Lacking a strategic focus, their marketing was not doing a good enough job of showcasing the care and attention put into the creation of each yacht and the quality of the final product.
Hallmarks of a Discovery
To help the management team better understand and articulate the Discovery brand story, we spoke directly to Discovery’s existing customers who gave a clear endorsement of the hallmarks of every Discovery yacht: designed for performance, built for safety, equipped for luxury and defined by quality. This gave Discovery a clear and compelling way to present their offer, helping to shape their brand strategy.
“Only now do I feel I have recovered from the ordeal; it was not the parting of cash or the intrusion to the routine but it was the relentless pressure to live up to Rebecca's expectations and schedule. Never has our company been pushed so hard or been so frightened of missing a deadline before. We have delivered some of the finest and most complicated yachts to people with outstanding standards on time with less pressure to perform. I can only say a huge thank you to Rebecca for making it happen!”
Nigel Stuart, Managing Director, Discovery Yachts
A sharper design style
Marketing materials have been brought up-to-date with a sharper, contemporary design style and better use of digital technologies, including a comprehensive website. Preparation support and the creation of marketing deliverables for key events, such as Southampton Boat Show, is helping the Discovery team present their brand more confidently, successfully unveil new models and engage more effectively with their customers.