Confident communications for design innovators

An identity refresh for a cutting-edge creative design agency to communicate and inspire innovation

Factorydesign is a world-leading product and aviation design studio in West London, specialising in creating exceptional passenger experiences for airlines.

We were asked to reinvigorate their brand, from key messaging and personality to graphic language across multiple channels.

We helped them refresh their existing look by re-working their logo, providing a fresh take on their essential materials and building a fully-responsive WordPress website that could truly reflect the scale, innovation and impressive quality of their work. We worked hard to create visually exciting designs to showcase their work, using large visuals, flexible layout and story-led content.

We then produced a range of marketing materials to echo factorydesign’s design ethos, using clean lines, restrained typography and simple layouts.

“We like working with rbl. Not only are they good at what they do – they are also a company that approach work with the right attitude and a sense of fun. When reviewing our branding and website, we three directors were happy to trust rbl to advise and get on with it. As designers too, we knew we would be a tricky client.

We are really happy with the result – a clean and fresh approach that reflects our work and provides a new energy and focus for us as a company in a competitive market place. We would – and do – happily recommend rbl and look forward to working with them again soon.”

Adrian Berry, Director, Factorydesign