Creating high net worth appeal
for a private client insurer

Launching a new, elite service for high net worth individuals owning a complex portfolio of fixed and mobile assets, for Lockton - the world's largest independent insurance broker

Managing the complexity of risk, simply

Lockton Private Clients is a dedicated team within the Lockton Group of Companies, providing a comprehensive, strategic solution that ensures their clients’ worlds are covered with an outstanding level of personal service.

Having recognised that their existing corporate brand was not going to cut it with ultra high net individuals used to personal service and keen on bespoke, luxury style, rbl was appointed to develop the strategy, brand messaging and identity.

It’s not about us, it’s about you

Having articulated the unique customer offer of this new division, we went on to create a suite of highly visual literature, digital presentations, online resources, advertising and event collateral. As part of the brand launch, we commissioned personalised leather ipad and iphone cases and handled the logistics for the overnight dispatch of gift boxes to all the attendees of the launch event.

“Rebecca cut through all the complexity, interpreting what I had in mind for this service and capturing and translating this into a powerful story that made sense of the complex world I work in. She has changed the way that people inside this business think about branding and marketing.”

Rachel Gilliam, Head of Lockton Private Clients

Lockton UK

As a result of our involvement with this new service, Rebecca has since been appointed to work with the Executive Committee running the whole of the UK business to look at Lockton’s wider brand and marketing.