Launching an ambitious and innovative challenger in the complex world of payment processing

PXP is the new name for a revolutionary business that has emerged from Servebase, a respected player with a 25 year track record in the card payment processing sector

Defining a new approach to payment

Recognising the potential for a radically different approach, Servebase’s new management team developed ANYPAY, a powerful, flexible, scalable and robust technology platform that simplifies the complex, fast-moving, global world of payment processing. With a clear ambition to grow off the back of this new platform, rbl was appointed to help the leadership team approach a name change, define a messaging proposition and create a new brand identity.

Intelligent payment solutions for strategic advantage

A newly articulated brand proposition is helping PXP carve out a differential position with a clear point of view: payment processing isn’t merely a necessary and costly sales transaction, but a source of strategic advantage; building stronger customer relationships, providing greater efficiency and enabling significant growth.

Making the complex, simple

By helping PXP explain a complex world, simply, the team are now moving forward with a more strategic approach and confident vision of the future and helping to establish PXP as a strategic partner that builds lasting relationships with their clients.

PXP harnesses people expertise with an advanced technology platform to develop long-term solutions that are aligned with their clients’ unique business needs and ambitions, enabling these clients to build similarly loyal relationships with their customers and prepare for the future.

The rbl team worked seamlessly with our Executive Management team to articulate a simple to understand business story in a complex market. This was done by facilitating meetings attended by strong characters with strong opinions, and extracting the key information before transforming it into an easy to follow Brand Proposition document, which has become an invaluable asset to the organisation. Backed up by a bold, fresh rebrand, PXP now stands out in a saturated, trite industry, giving us the visible edge over the competition and a brand that is deserving of our technology, vision and ambition.

Ritz Steytler, CEO, PXP