Defining a new approach to high-performance marine interiors

Reinvigorating a family-run business of 50 years and setting a new standard in the maintenance of marine vessels through a more brand-led, strategic approach

A different approach

A Strategic Brand Review of the Trimline brand resulted in a refreshed identity and a newly articulated brand proposition that defined a unique approach to high-performance marine interiors, helping Trimline to explain their offer in a more coherent and compelling way and helping their clients balance the specific requirements of each project through 5 key dimensions. This model forms the basis of a more strategic approach that is helping Trimline’s clients operate and manage their assets more effectively today, tomorrow and for the long term.

“Working with rbl was refreshingly different from the very outset. They have helped us to better understand the requirements of our client base and develop a clear and concise communications strategy. RBL has changed our understanding of sales and marketing and enabled us to put in place a strategic process that adds far greater value.”

GARY OLIVER, MANAGING DIRECTOR, TRIMLINE

A more coordinated sales and marketing focus

By implementing more effective communications and approaching their relationships with key customers with a radical new proposition, the Trimline team is already experiencing the benefits with valuable new business wins, an extension of a key contract with the Ministry of Defence and the attention of key decision-makers.

Strategic use of film

Trimline commissioned rbl to produce a series of short films to tell the Trimline story and explain their different approach to clients and partners. There is a uniqueness to the atmosphere and ethos at Trimline and this Meet The Team film has been especially successful in presenting this part of their story!