3rd September 2015

How big is too big?

After opening the doors of the new Students’ Union at UWE at an exclusive launch party this week, we have been rebranding our way around all UWE campuses. Finishing touches are being added before the new term begins and the students descend.

Tomorrow, a huge external sign is being installed on the main union building! Today, we popped round to see it. The fact that its install was delayed due to wind conditions says something about its size. And seeing it laid out in front of us was a little overwhelming!

What started off as a mere 3 inch sized concept suddenly appeared before our eyes as an 8m wide printed sail- for want of a better word.

Suffice it to say, we went back to recheck our measurements – just so we could sleep soundly tonight. Thankfully we were spot on, but it just goes to show how creative concepts that start life on the drawing board can look very different in physical form.

We are very pleased with the results. Thinking big definitely pays off.

Good luck to the team installing it tomorrow! Fingers crossed for the weather!

 

Share this article

RebeccaBattman

Rebecca Battman

Head of Brand

Rebecca is Director of RBL. An experienced brand and marketing professional, Rebecca has spent her 25-year career helping businesses to build, design and manage their brands.

Add your comment to this article

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

To download this PDF,
please enter your details below