19th November 2012

Challenging what is possible in the design and build of high-performance structures

Over the last few months, we have been working with an incredibly exciting new company, responsible for some truly awe-inspiring projects.

The Magma Structures team have been at the forefront of the development, design and manufacture of some of the most advanced applications of carbon fibre technology in the world and came together in 2012 under the Magma Structures name to take on several ground-breaking projects.

We kick-started our work with Magma Structures with an insightful brand workshop; the output of which was a brand proposition that introduced the strategic positioning of Unique Challenges: Engineered and provided the team with confident brand messaging, and a clear blueprint for communications moving forward. We have played an essential role in launching this ambitious brand; delivering a core suite of materials, including brand literature and a new website.

Pioneers in fibre optic monitoring and global specialists in composite structures, the team operates at the leading edge of carbon fibre technology and challenges what is achievable in the design and construction of high-performance structures. In many cases these structures are unique, never to be repeated, projects where the boundaries of what is possible are tested and rewritten.

It’s hard not to feel inspired by Magma Structures and their whole ethos! Their current project, now at the point of manufacture, will certainly put the wind in your sails!!

Some of the amazing projects that the Magma Structures team have been involved in:

“The free-standing, carbon spars on the Maltese Falcon are more advanced than any aerospace application for composite structures. The spars stand 200ft tall, supporting nearly the same bending moment as the wings on a 767 and carrying more sail area than the entire wing on an A380.”

“The 127 metre tall, aerofoil-shaped Millenium Tower (Glasgow Science Centre) holds the Guiness World Record for being the tallest tower in the world in which the whole structure is capable of rotating 360 degrees.”

“The needle thin, 50 metre high Wind Wand (Canary Wharf) an asymmetric mast embedded with lights and built out of E glass, flexes gently in the wind and illuminates the shopping mall below.”

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Harriet Strzelecki

Head of Client Services

Harriet is the agency’s Head of Client Services and Studio Manager. She manages major client projects as well as a team of in-house designers.

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